is a global authority on brand expansion and licensing. He is on a mission to help brands become more alive in the heart of those that experience them. He does this by helping brands write a better story through compelling content, inspiring platform talks, in-depth consulting and workshops, and practical tools.
With over 25 years of experience as a brand expansion and licensing strategist, Pete has spearheaded million-dollar licensing campaigns for some of the world’s most iconic brands including Coca-Cola
, Newell Rubbermaid
, and most recently, his own company, Licensing Brands. He has executed multiple programs in support of the Olympic Games
, FIFA World Cup
, and NASCAR
, receiving awards for his work across national and international borders.
Pete’s first book, Expand, Grow, Thrive
, received a Book Excellence Award
in the marketing category in 2018. With insightful advice from leading brand licensing professionals and household names like Coca-Cola and Disney, the book offers a simple, accessible and effective way for marketers to expand their brand through successful growth programs.