John Wessinger is the founder of Lateralus Solutions
, a sales and marketing firm focused on helping organizations and business leaders embrace change and explore strategic risk. He has worked for global organizations supporting the sales and marketing of billion-dollar brands.
John is also the award-winning author of Ride the Wave
. Within a couple of months of publishing his book, he received a Book Excellence Award
in the sales and marketing category.
When he wrote, Ride the Wave, his goal was to write a high quality book. A book that would be highly respected by readers and leave them with practical and actionable advice they could use in their personal and professional lives.